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Howie review: pricing, features and alternatives

A tidy appointment notebook with envelope, small clock, magnifying glass and a few alternative tool cards laid beside it, a neutral detailed scheduling-product review.

Verdict: Howie is a good pick if you use Google Workspace and want an assistant you can text or iMessage as well as email, from $25 a month. Outlook support is unclear, and Howie doesn’t publish how many credits a meeting uses. If you want an assistant across email, text, Slack and phone with Coordinator Mode, try OpenAssistant (ours). If you want a low flat price for email scheduling, try Skej (ours).

Both of our products compete with Howie, so weigh this review with that in mind. This page reviews Howie only.

What Howie is

Howie calls itself an “AI Calendar Secretary for Email Scheduling” and “the AI assistant you loop in on anything that needs your time” (Howie). The company behind it is 3030 Labs, Inc.

You loop Howie into an email thread, or message it by iMessage or SMS: “Talk to Howie via email, iMessage, and SMS.” It reads the thread, checks your availability, offers times, handles replies and creates the calendar event (Howie).

Pricing

From the pricing section of Howie’s homepage.

Plan Price What you get
Team From $25 a month for 1,250 credits, in tiers up to $2,500 a month for 150,000 credits Shared workspace credits, unlimited teammates
Custom assistant email +$20 a month “Use a white-label assistant with an email at your domain.”
Enterprise Custom Invoicing, security review support and DPA, SLA and priority support, dedicated onboarding

New accounts get “$25 in free credits.”

Howie’s pages don’t say how many credits a meeting uses, or give an annual price. That makes Howie harder to budget than per-seat tools. For comparison:

What it does

From Howie’s homepage (Howie):

The homepage demo shows Howie writing as a named assistant (“I’m Robin, Morgan’s assistant”), not as you.

What its documentation says

Howie’s site links its “how it works” page to a Google Doc titled “Howie documentation” (Howie docs). The doc is undated, and parts of it are out of date: it still says Howie “is still in beta” and that custom-domain email is “Not yet but soon!”, which the homepage now sells. Treat the points below with that in mind.

The homepage now claims Howie “Finds times across messy group threads,” so group handling may have changed since the doc was written.

Security and privacy

Strengths

Weaknesses

Who it’s for

Good fit: founders, CEOs and investors on Google Workspace who want an assistant they can text or iMessage as well as email. The homepage testimonials come from this group.

Look elsewhere if:

How Howie fits the rubric

These are editorial judgments in words, not scores, using the qualitative considerations in our rubric.

Criterion What public sources support
Whether the documented capabilities cover the job Broad on paper: email, iMessage and SMS, group threads, booking links, follow-ups, holds, buffers and travel time. Group handling in the undated doc is described as “pretty limited”; the homepage claims more.
What the vendor says about quality and results Homepage claims and testimonials only. No published results figures.
Price for what you get Low entry price ($25 a month with $25 in free credits), but Howie doesn’t publish credits per meeting, so real cost is hard to budget.
Where it works Email, iMessage and SMS; Google Calendar shown. Outlook support is unclear.
Privacy, security and admin controls SOC 2 Type II and ADA CASA badges, with a report on request. No statement on training or human review.

Frequently asked questions

How much does Howie cost?

Howie Team starts at $25 a month for 1,250 shared credits, with unlimited teammates. A custom-domain assistant email is $20 a month extra. New accounts get $25 in free credits.

Does Howie work with Outlook?

Howie’s homepage shows only Google Calendar and Gmail, and its how-it-works document says it works only with Google Calendar. Check with Howie if you use Outlook.

Can you text Howie?

Yes. Howie says you can talk to it by email, iMessage and SMS.

What are the best Howie alternatives?

Assistants you cc that work with Outlook include OpenAssistant, Skej, Blockit and Clara. OpenAssistant also takes text and Slack. Clara lists Exchange. Blockit has a free plan with 15 meetings a month.

Try OpenAssistant

Want an assistant that works across email, text, Slack and phone? Try OpenAssistant, free to start. See plans on the pricing page.